Many people think the communications business is a dead serious one. Could be, they are right. But these people haven‘t met us yet. We actually like what we do and fool around at times. More specific: we took a short break from our daily routine and followed our WTF-spirit. Addressing one of the essential questions of our modern society: „BlackBerry or iPhone?“ we produced a low budget viral. Subtly placed on youtube, the short clip received a good deal of attention within just a few weeks. We used only a couple of private SN-accounts to scatter the information. The amount of clicks says it all: during the first few weeks our viral was viewed, commented and sent out a few thousand times via email.