We live in a virtual world and have integrated the internet in our daily life: shopping, booking trips, keeping in touch with friends, doing business. Still, we enjoy shopping in the „real“ world, experiencing specifically tailored surroundings in which we can take a closer look at the desired products. BlackBerry already owns a leading position in the business market and wants to strengthen its position in the consumer market. We were happy to support our client by developing a shop-in-shop concept for a nation-wide rollout in Vodafone retail shops. We designed and produced the required instore modules, came up with an interactive concept, and developed digital POS-media along with its contents.
The result is adjustable to space and surrounding: depending on the POS it is applicable from basic product panels, to larger counters, or up to varying virtual worlds of experiences. Basic product presentation counters are transformed into an experience that engages all senses while offering usable value.