Over 500 million Facebook users worldwide, almost 20 million in Germany. Every day, people share status updates, pictures, videos and links on Facebook. The average user has 130 friends, 50% log in on a daily basis and post about 90 times per month.
The volume of data makes it difficult for each Facebook user to keep track of his personal highlights. We are likely to lose track of one or the other status updates in the constantly updated newsfeed. Also, it‘s not easy to remember when one actually changed which profile picture or what event was visited when.
We came up with the idea to create something that works against this perceived „loss of data„ in the fast paced Facebook world. Our aim was to integrate our passion for infographics. What we came up with is the Facebook application Social Memories. Users are presented with an entirely new impression of their life on Facebook - printed in a personalized book. We pitched it to our client Deutsche Post and they liked it.
At a glance, interesting facts and figures surface within the Social Memories book, such as: „Who are my most active friends?“, „Which of my wall posts was most interesting for my friends?“ or „Which one of my uploaded fotos was the one that triggered most comments?“. But there’s even more to it: Users get to know which of their words used online are the most popular ones. Also which friend the user took the most pictures of. Or he sees a graphic depicting his friends by star sign. The app analyzes these and other infos for a user-chosen space of time and converts them into sophisticated-looking graphics. „Social Memories“ equals personalized data visualization in a book!
We are also responsible for the PR work and the production of the accompanying video - which generated numerous mentions in blogs and press as well as more than 20 thousand clicks on YouTube in only a few days.