Correspondent to the modular structure of the Semizentral concept, we have designed and produced a multimedia room installation for the same named technological project of TU Darmstadt and the Federal Ministry of Education and Research. For a duration of six months, the installation can be seen at the centre for German industry and trade in Shanghai, China - the German Centre Shanghai - parallel to the Expo 2010.
Specifically designed for the German Centre, the communication concept used is closely related to Semizentral‘s Expo appearance, one of our other projects. German Centre tenants and visitors can inform themselves about a complex, technological theme right in the foyer. Inflated drop elements, up to six meters high, hang from a rig. Iridescent water surfaces are realized via projection. Underneath the drops, LCD-screens are integrated in tables out of air cushion on the ground. The tables‘ surfaces illustrate the Semizentral approach in a descriptive way with animated films and text presentations. Biomorphic benches out of air cushion surround the tables to complete the picture, and invite to linger. The complex 3D installation can be used on a flexible basis and is reusable. We also paid attention to use fully recyclable components. The project included delivering all aspects needed for the installation: from the first scribbles up to the final installation, including all media components, from concept up to installation.
The result is a one-of-a-kind experience: the corresponding harmony of material, color, and lighting together with theme and infrastructure show our concept‘s aesthetic and makes it tangible. Idea and construction comply with research results and demonstrate Semizentral technology‘s innovative and complex nature.